Social media is taking over the internet and for some Realtors it is becoming a large contribution to their success. Yet for most Realtors they are jumping on it simply because it’s the thing to do. Another place to advertise their listings and painful market updates. They don’t understand how social media works and ultimately are doing themselves more harm than good. Let me explain. I am 24 years old, luckily I was able to grow up in the world of social media. I’m an early adapter to all the platforms. I’ve been on Facebook for almost 10 years, and jumped on all the other platforms before the masses. So naturally, I understand how these platforms work. How people interact on them and it’s benefited my real estate business immensley. So when my Mom, an older, yet very successful Realtor asked me to help her get set up on Facebook I knew there was going to be a steep learning curve. Somewhere along the lines these so called real estate “guru’s” and “coaches” have given some very poor advice. Many coaches and teachers are saying post 5 times per day on Facebook. Posting 5 times per day on Facebook, 1-2

As I’m scrolling through my twitter feed yesterday I stumbled across this article from the Province “Top-selling Vancouver Realtor’s license cancelled after allegedly doing business while under suspension.” It doesn’t take a rocket scientist to know that Realtors have a very negative reputation amongst the public. For me it might be one of the hardest things to deal with in this profession. Knowing that you’re under scrutiny from the general public every time you tell people what you do for a living. Each time you introduce yourself you know their initial reaction is to think lower of you and that hurts. Unfortunately it comes from stories like this. Where a top selling Vancouver Realtor screws over his buyer by being dishonest just to earn a commission cheque. It’s scary knowing he (Lester Lin) was a top producer, it makes you wonder how many other clients he may have cheated? Because of his actions the entire industry gets painted with the same  brush. Perhaps it’s deserved, I’m not convinced the council is doing enough to enhance our image.  Nothing is more important than reputation, as Warren Buffet once said, “If you cost me money I will forgive you. If you cost